What I've found interesting is that trademark aspects of today's Apple machines can be found in these old designs, like fan-free heat dissipation, the tendency to shrink things and ads that show disembodied hands holding their hardware.
While you're there, check out this great 39-page advertisement for the Macintosh. Talk about hype.
My favorite campaign is the Think Different series of TV spots and posters. What's yours?
[Via Coudal Partners]