IBM disses virtual worlds

Okay, so they may not have intended to do it. The message could have been "You need IBM's expertise to take advantage of virtual worlds" or something more like famous-apparel-company's "Just do it."

That's not really how it comes across, however. A quick informal poll, where we showed the video to a bunch of people suggests that the impression people get is "Virtual worlds are for losers and failures." - which seems a little bit odd since IBM is betting heavily in the virtual world space

This is all a part of IBM's "Talking versus doing" campaign. Some of their campaign adverts seem to be more on-message than others.

The video is below the fold, courtesy of YouTube's special twinkly magic - what's the message you're getting from it?

This article was originally published on Massively.