The page mostly focuses on the more underhanded tactics the companies use to get money, such as keyloggers and trojans, or simply stealing the accounts of people who paid for powerleveling, and using them as farming bots, or spamming in high traffic areas on level 1 characters with hard to spell names. It's a good start, and certainly reminds people of the harm that these gold farmers do, and how it can hit close to home.
As a veteran MMORPGer who's watched Johnathan Yantis and Brock Pierce practically invent the industry and most of the dirty tricks it pulls, I'm glad to see Blizzard continue to make a stand against these types of leeches and hope they continue to do so. I'd love to see them explain more fully how the constant amount of kill stealing and spawn and AH camping they do hurts the game. A campaign of information might be just what we need to stop the gold farmers once and for all. Legal measures and community shame (and thus shrinking of their customer base) for a one-two punch? Here's hoping!
Thanks for the heads up, Richard!