An Apple-branded 802.11n router that supports AirTunes and printer sharing, all for $99? Sounds good to me. Hopefully, not too good to be true.
(Just noticing that Apple's press photo of the AE, reproduced here, shows it plugged into the top outlet -- blocking the lower socket completely. Aesthetics over functionality, anyone?)
Update 11:30 pm ET: Looks like someone got threatened with a Swiss Army knife, as the Swiss store has been normalized back to the current model of the Airport Express. You can see the translated page screenshot, as it was a few hours ago, after the break.