Now, while some would presume that the position VP of Business Development would be less important than, say, Producer or Lead Designer, at a team like 38 Studios it's actually considerably more important. Since 38 Studios is self-publishing their first major MMO title, it will be up to Jennifer to figure out the best way to market and monetize their product. In a world where subscription models are quickly falling out of vogue, this isn't as easy as you'd think. In any case, we're hoping the near-endless stream of developer hirings and engine purchase announcements is finally come to an end. We demand more game!