THQ executive Jack Sorenson tells Eurogamer he believes World of Warcraft has "peaked." He's not daft though, recognizing that there may always be millions of people playing it and that WoW is a great business. On that note, Sorenson is playing the good cheerleader for THQ's upcoming Warhammer 40,000 MMO and says it's still years away.

THQ CEO Brian Farrell told investors in 2006 that the company wasn't going to take on Warcraft until it was in a "downward slope." Sorenson backs that up by echoing the same thoughts of many MMO producers over the last couple of years that titles need to launch "great" now. It appears THQ is in no rush to get the Warhammer 40K MMO out the door without more than a prayer to the Emperor that it'll survive.

This article was originally published on Joystiq.

Rumor: Australia to get two more DS colors