Level-5's goal: release Inazuma Eleven in Japan this August

Professor Layton/Dragon Quest VIII developer Level-5 has announced a release date for their next big project, Inazuma Eleven: August 22nd. The developer has been building interest in their soccer RPG for a long time in a lot of unconventional ways: offering demos on DS cards which also feature exclusive Layton content, creating a pop group, going so far as to buy naming rights to a soccer stadium.

Will the marketing overkill pay off for Level-5? We were pretty sure Inazuma Eleven was going to be huge even before they started doing this stuff, just because of the massive amounts of cred the company has picked up in Japan since Layton and DQVIII.