Greenberg did offer one slight caveat to his claim, acknowledging that Sony is "a very formidable competitor in Europe," (indeed) but overall he scoffed at the idea that upcoming PS3 exclusives would make a dent in the Xbox 360's lead in installed base and mindshare. "They're trying to go after a consumer that has already bought an Xbox 360," Greenberg said. "You could say that they showed up with too little, too late." Or you could say that Microsoft is declaring too much too early. We report ... you decide.