God of War TV spot rains blood 'en Espanol'

Dios de la guerra en Español! Hopefully, that translated well. Our Spanish-speaking readers will have to point out the possible (read: probable) butchery of their language. Apologies are to be arranged. Anyway, what makes this TV spot so special? Aside from being in a foreign language, this God of War: Chains of Olympus advertisement has blood rain down from the sky. Why is that happening? Haven't got a clue. This ad is pretty interesting to watch, even if it doesn't directly relate to anything that happens in the game.