Pioneer, Panasonic reach basic agreement on Kuro production, first new displays due fall '09

by Richard Lawler posted Apr 24th 2008 at 9:27AM

Pioneer and Matsushita (Panasonic) have finally hammered out the basics of a deal that will allow the latter to supply panels for future Kuro plasma displays, and plasma HDTV fans to breathe easy again. Pending a final agreement in May, dollars and cents remain undisclosed, but we can expect a fusion of Panasonic's current "Neo PDP" technology from its Viera line when they begin production May 2009 in Amagasaki before hitting shelves in the fall. Kuro will still be maintained as a premium brand (with a premium price) with different image processing, while both companies plan to keep working together on reducing power consumption and the infinite black level plasma. Pioneer still plans future Kuro LCD HDTVs based on panels from Sharp,but it'll also apparently have access to IPS technology from Panasonic's tie-up with Canon and Hitachi. See? We told you it'd be okay.

[Via AV Watch]