Update: According to some of our readers not all copies of Grand Theft Auto IV include the one-month free trial card. This does not seem to be based on which version you purchase (regular or special edition) or which region you live in. We're awaiting a comment from Microsoft.
Aside from securing exclusive downloadable content for Grand Theft Auto IV and being the primary promoter of the game in ongoing advertisements is there anything else Microsoft can do to make GTA IV standout? How about give away a month of Xbox Live service to everyone who purchases the game? According to THEBBPS, and verified when we all cracked open our retail copies, GTA IV includes a one-month free trail for Xbox Live Gold service which allows players to take their experience online.
Ordinarily Microsoft packages 48-hour trial cards with select titles to entice gamers to go online but with the popularity of GTA IV and the potential increase of membership activations this looks like a smart strategic move on their part. Maybe this is what they meant by future growth of the service the last time they did system maintenance?