As we posted earlier today, Apple announced that several movie studios will now be releasing digital versions of their movies for sale on the same day as the DVD. Even Apple TV users can get in on the fun. You now have the option of buying movies directly on your Apple TV, whereas before today you could only rent movies from Apple TV. Sure, it's not groundbreaking considering you could buy the movie on your Mac and transfer it to your Apple TV, but it's nice to see the added layer of convenience.
Apple TV owners will also note a new "Top Sellers" category in the "Top Movies" page, an additional option for those times when you want to crowdsource your movie selection.