"There is nothing more you can do in the usual places where you would expect to find videogame hardware and software." says Sarrazin. He goes on further to say "So, the only way they can expand their presence is to access alternative retailers - and in order to do that, they need to come up with the right offering." And Sarrazin's company believes they have the right offering in Zenses, a line-up of DS puzzle games targeted at female gamers.
Nintendo met The Game Factory recently at their media summit to see if Zenses was a title they'd be interested in. "We've created a game so that you can take a break from your daily routine and sort of take a mental vacation," he says. No word on if Nintendo was interested in the title, though.