Official case-mod deals make up a chunk of Commodore's strategy to compete with the big boys of enthusiast gaming PC sales -- like Alienware (now owned by Dell) and VoodooPC (now owned by Hewlett-Packard). Given the prestige of the old Commodore brand, this new iteration has a long way to go.
If you're a really hardcore EVE player in the market for a new computer, going this route couldn't hurt; you can even configure the case to match your faction of choice. Then again, do you really need a 9800 GTX to play EVE Online? Not so much, but it's up to you!