At Wall Street Journal's D6 All Things Digital event yesterday, Activision CEO Robert Kotick took the opprotunity to showoff Guitar Hero: World Tour. In the midst of introducing the upcoming game Kotick started to describe World Tour as, "the first time you'll have multiple instruments," before D6 co-host Kara Swisher quickly shot back "it's called Rock Band I think," which sent the crowd into a frenzy of laughter.
Whether Kotick meant it was the first time Guitar Hero would have the peripherals or if he was trying to pull a fast one on an audience he expected to have limited gaming knowledge is unknown. What we do know is the people playing the game for the demo, including skateboarder Tony Hawk, could not look more bored.
Come on people. You're rocking out! A little passion please.