iPhone 3G activation in store only?

Gizmodo is reporting that the days of activating your iPhone at home via iTunes are over. That's right, AT&T says you'll have to activate your iPhone in store either at an AT&T store or an Apple store. The process will take between 10 to 12 minutes per phone. Oh, and you won't be able to order an iPhone 3G online at launch, so you'll be at a store anyway.
This article was originally published on Tuaw.