Konami uses comedians to advertise New International Track & Field

We can't really understand Konami's marketing decision for New International Track & Field here. Usually, when it comes to advertising sports, sporting apparel or, heck, sports video games, we're used to seeing athletes in the advertisements. But, then again, we don't live in Japan.

There, Konami has enlisted the aid of celebrity comedians Coolpoko to advertise the title through a special site that is set to launch soon. If you're wondering where you saw the guy on the right before, it was probably in an episode of Entourage.

We've included one of their videos past the break, to give you a taste of their comedic stylings.


This article was originally published on Joystiq.