The Midsummer Fire Festival has begun!

For all of you late night/early morning readers, the Midsummer Fire Festival has just gone live on most US servers. If you're a night owl like me, you'll probably be hitting this fantastic holiday content hard and fast. Swing by Horde or Alliance capital city to get started.

You're likely familiar with some of the old content, such as the firepoles and stealing flames, but as the Schramm mentioned yesterday, there's a ton of new stuff, too: Ahune the Frost Lord, torch tossing, torch catching, a pocket firedancer, and some pretty fab Fire Festival clothing.

Get on out there and have some fun, and make sure to check back throughout the day. We'll have a lot of Fire Festival content of our own coming your way, right here on WoW Insider! Oh, and before you go questing today, stop by the firepole and dance with some friends. This year, it gives you a pretty nice boost to XP gains!
The Midsummer Fire Festival is upon us! Check out WoW Insider's complete quest guide to collect those Burning Blossoms as well as our guide on how to spend them. Also, don't forget to eyeball our screenshot gallery of Midsummer events. Finally, find out how to kill Lord Ahune, and check out our break down of his loot table.

This article was originally published on WoW Insider.