- WoW was first conceived as free to play, being supported by advertising. However, the non-subscription business model couldn't support Blizzard's goals for the game.
- Pardo suggested that Blizzard approached the MMO genre "very naively, or else we might not have done it."
- He once hired a WoW player who sent him a 16-page diatribe about the game because, even though the guy was wrong, "he was passionate" about improving the game.
- Blizzard has no problem putting intellectual properties on hold for a while, hence the wait for a Starcraft game. Pardo says that they wanted to make a real-time strategy game but were "tired of green-skinned orcs" so they moved away from Warcraft to Starcraft.
- Starcraft 2 is at a playable stage in its development and he's having a lot of fun with it.
About the Activision Blizzard merger
- Pardo says that the merger is not really affecting Blizzard at all because Activision is taking a hands-off approach in building a true blended company.
- Making a game community should not be the first priority for an MMO. Pardo says that game communities arise out of great games, not the other way around.
- Pardo noted that he's a great fan of user-developed content but that he believes you must first make a great game to which players can add content. He doesn't side with the idea that all you have to do is provide users with a playground so they can do all the work for you.
- While not exactly pessimistic about the future of PC gaming, Pardo believes that true innovation in web interfaces will more likely come from Apple than from Microsoft.