MGS Europe: Simultaneous 360/PC releases like shooting ourselves in the foot
News from the MGS we haven't heard from in a while now, with Microsoft Game Studios Europe explaining why simultaneous releases on the Xbox 360 and PC don't always make business sense. Speaking to GamesIndustry.biz, Peter Zetterberg, business development manager for MGS Europe, described such releases as the equivalent of placing a bullet in the foot.
"On a global scale the Windows Vista business is as important as our Xbox 360 business. But in Germany for example, we want more gamers to buy our Xbox 360," Zetterberg said. "If we launch a game that is on 360 and PC simultaneously, we basically shoot ourselves in the foot by allowing the German market to choose to play the PC version – because they are more likely to buy that than spend their money on the Xbox 360."
Though the absence of immediate consumer choice is always regrettable, the sharing of exclusives between two platforms will inevitably put the least popular one at a disadvantage. After all, why would you purchase an Xbox 360 if the game you want would work just fine, if not better, on your Vista PC? Microsoft isn't just leaving the PC with leftovers, though, as Zetterberg adds that the publisher is always looking to tweak its business model to allow for a "multitude" of independent titles "under an MGS flag." Kinda like PC Live Arcade ... hey, whatever happened to that?
