With the release of the iPhone 3G, Apple will be in a completely new cell phone market in Japan. Apple recently posted a new iPhone 3G Guided Tour on the Japanese Apple website, undoubtedly to get the Japanese warmed up to the iPhone. While there are no new apparent features shown, Apple does show off the character recognition (which is really slick when you see it in action).
It is still neat to watch, even if you don't understand Japnese. You can view this video on the Japanese iPhone website.