On June 23rd an announcement was made at the Marketcircle Blog which revealed that an iPhone companion to their business productivity application, Daylite, was being developed. The news has been greeted with great enthusiasm from current Daylite users, and we got a chance to talk to Marketcircle's president, AJ, about their mobile development plans.
First, for those not familiar with Daylite, it's what AJ refers to as a Business Productivity Manager. "It's more than a PIM," AJ stated, "it's more than groupware. Our premise is something called a Productivity Pyramid. The bottom layer is tasks, notes, files, meetings, urls, et cetera. The second layer is people: contacts, your companies and users. The top layer is what we call objectives, which is projects and opportunities." Daylite is geared towards helping small business -- ranging from one to fifty people -- move forward.
Very recently, Marketcircle released a new version of Daylite which integrates with the iWork suite. Daylite can also integrate with Mail.app and supports Sync Services for iCal and Address Book syncing.
The developers at Marketcircle were receiving constant requests for mobile applications for Palm, Blackberry, etc. AJ says that, at that point, the richness of data provided by Daylite didn't sync well with the available platforms. "And no offense to those platforms," he went on, "but they're quite ugly." All of that was "until we got the iPhone."