BEHOLD: Activision Blizzard is born


Stockholders have approved the merger of Activision and Vivendi Games to form the goliath Activision Blizzard. GameDaily reports the deal officially closes on July 9 and the new company will trade on the Nasdaq under Activision's ATVI ticker. This instantly makes Activision Blizzard the new alpha dog in the industry with a value of $18.9 billion -- EA now trails with $14.1 billion.

Without getting into the nitty-gritty details, Activision Blizzard is expected to have the highest profit margins in the industry. Activision Blizzard should also continue to enjoy bagiggles of cash flowing into its coffers unless franchises like World of Warcraft and Guitar Hero suddenly self-destruct.

This article was originally published on Joystiq.