Activision puts Wii first with 'Wee 1st' program

Do you get pissed off when companies try to pass off piss-poor ports as original Wii games?. Well, urine luck! Activision's new "Wee 1st" program is designed to guide a stream of attention to games where the Wii has gone No. 1 in the developer's mind. Games like Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On will be the first to try to make water out of the campaign. The program might seem like a piddling concession to the success of Nintendo's oddly-named system, but it's backed up by a national television and print ad campaign that will begin leaking out this fall. What a relief.

This article was originally published on Joystiq.