Koei's Pop Cutie: Street Fashion Simulation may seem like it would be casual and light, but in motion it looks brutally insane and geek-focused. Superhero costumes, apparent Metal Gear references, and "Fashion Battles" aren't what we'd expect from a normal fashion game (A "normal" fashion game? Have we been writing about the DS too long?)
In addition, the massive crowds wandering the streets at all times blabbing about fashion make the info-gathering part of the game seem pretty frantic. Pop Cutie apparently takes place in some area of fictional Japan where people yell at strangers about their clothes. Nice place to open a boutique!