Chris Cao: John Blakely has started a "play it like it's live" initiative. We actually run everything like it's a live service. We do update notes to ourselves. We basically do everything you would do as a normal MMO that's already live because we've learned that changing that rhythm going from pre-launch to live is where most of the mistakes happen. Suddenly you are doing things faster, suddenly you're assuming consumer concerns instead of your own. By being our own consumers and being a provider to the company we get that experience up-front. By the time we get it out to you guys, we'll be old hat at it. We've already been doing it a year and we're going to keep going throughout the development process.