Hands up if you, like John and me and probably a TUAWload of others, were frustrated at the lack of an obvious, easy-to-subscribe-to RSS feed of the latest additions to the App Store. The only solution was to view the complete list of iPhone apps and choose "Sort by: Release date". Not good enough. No.
The people at Pinch Media obviously felt the same way about this, and have announced a handy collection of four feeds (new apps; updated apps; top 100 free apps; and top 100 paid apps) for your subscribing pleasure.