-owned car manufacturer Scion
has enjoyed a fruitful partnership with virtual world There.
The company operates a virtual nightclub shaped like existing Scion car models. According to virtual worlds blog Worlds in Motion
, the company has now decided it likes this kind of marketing so much that it is introducing three concept cars -- the Hako Coupe, the FUSE, and t2b -- into the game as drivable player vehicles. There
has always placed a fair amount of emphasis on vehicles, so this seems to fit.
At GDC earlier this year, we performed in-depth analysis
of Scion's There
campaign (and hosted some images depicting its plans
) and came to the conclusion that it was pretty novel. At the time, we reported that There
users had spent a total of 1,915 hours in Club Scion. Since then, that number has risen to 3,000. Whatever your feelings on in-game advertising are, it seems be working in this case.