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Yes, this is the Idolmaster trailer

Unless you're a truly hardcore otaku, it might be hard to understand the appeal of Idolmaster. This was a huge success in Japan, in spite of it being on Xbox 360. Imagine how well it will do when it arrives on Japan's most successful console right now. Yeah, we're thinking this is going to cause a massive surge of sales, one only rivaled by Monster Hunter.

[Via Siliconera]