Of course, increased focus on the Wii doesn't mean that EA is ignoring the 360, PS3, or PC markets. In fact, the company just had what could arguably be called its best E3 showing ever – Spore, Dead Space, Mirror's Edge, Dragon Age: Origins, Left 4 Dead, Rock Band 2 – comprised entirely of games for those platforms. Riccitiello addresses the continued focus on "next-gen" development saying that what's "unusual in this cycle is there's a second and third place that is meaningful, against which we can build a profitable business."
We're sure EA will do fine with Wii and DS, but we've got our eyes squarely on those second and third place consoles. We don't know what it costs to run a big, fancy gaming company but if it helps in your quarterly budgeting, EA, we're planning to buy at least ... twelve of each of those titles.