During yesterday's EA conference call, EA Sports boss Peter Moore briefly mentioned concepts the studio is considering for the future of their various titles. Moore stated they were looking at instituting "subscription programs" to the EA Sports library in order to "take advantage" of customer loyalty. Of course this could translate to a number of ideas so before we get bent out of shape we should consider it doesn't have to be a bad thing.
Consider a subscription based model that would drop by-the-minute roster updates for your favorite sports games over multiple seasons rather than having to plunk down another full retail chunk of change. While we can't guess what might, if anything at all does, come of this idea we can at least credit EA for being one of the publishers that keeps trying to innovate. Whether some like it or not.