Long gone are the days when Mario, Sonic, and Crash battled each other in hastily constructed plywood arenas in the dimly lit back corners of edge-of-town warehouses. Now, we've got Sonic and Mario sharing box covers while Crash ... well, at least he's still around.

But don't think the marketing mavens at Sony haven't taken notice of LittleBigPlanet's lovable Sackboy who, as luck would have it, is exclusive to the PS3. "We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," says SCEA's LBP marketing maven Mark Valledor. There are plans that include tiny billboards, exclusive pre-order Sackboys and girls (Kratos and Nariko), plushies and, one can only hope, pajamas with feet.

[Eurogamer via PS3 Fanboy]

This article was originally published on Joystiq.

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