With Nintendo having a large share of the market in North America, Europe and Japan, it's now formulating a strategy to get its hands on as many slices of the pie down in Latin America. This new marketing campaign will target non-core gamers and kick off sometime before the busy Christmas season.

"The long-term economic potential of Latin America makes this an extremely important market for video games," said Nintendo of America President Reggie Fils-Aime. "Nintendo has experienced phenomenal growth in the region over the past few years," commented Reggie, who went on further to say that it is "growth that has even surpassed what we have seen in the United States." Nintendo estimates that the market could be worth $2 billion this year.

[Via Go Nintendo]

This article was originally published on Joystiq.