Video: Samsung's extraordinary i900 Omnia unboxing -- go ahead, press the red button

Yeah, we know that the video posted after the break is a corporate promotion loosed onto the Internets in hopes of going viral. But damn if this Samsung Omnia (i900) unboxing doesn't match our vision of how these oft tiresome rituals should be. What started a few years back as a cultural goof to poke fun at eager fanboy fanaticism has now become an integral part of a product's launch identity. But this, this is the future.

[Thanks, Saad R.]

[CHaDSTeR @ Aug 20th 2008 3:42AM]

hahaha I love that!

[Matt L @ Aug 20th 2008 3:42AM]

pretty good!

did not see anything like this for the 3g

[Saad Rabia @ Aug 20th 2008 4:05AM]

"3G" isn't a device!

[Turd @ Aug 20th 2008 4:49AM]

We know. It's a status symbol.

[xValentine @ Aug 20th 2008 4:58AM]

Have you seen that on the 2g?

[Reader @ Aug 20th 2008 6:05AM]

Not sure what I'm more irritated with; the fact that he referred to the iPhone as "the 3g" or that I knew that's what he was talking about.

[noah @ Aug 20th 2008 8:50PM]

The 3G what?

[LC @ Aug 20th 2008 3:42AM]

Whoa. I wasn't expecting that....

[Geert @ Aug 20th 2008 4:15AM]

Really well done, especially how the average unboxing video starts and then.... the madness.....

Classic!

[FreeRange @ Aug 20th 2008 9:33AM]

I think my favorite part is how he wasn't impressed. And then the video cuts out when he gets to the phone itself.

[rcast1986 @ Aug 20th 2008 4:41AM]

Too, too, too funny. Simply amazing.

[Foof @ Aug 20th 2008 3:44AM]

OK, I wasn't expecting that. Lol

[BlissX @ Aug 20th 2008 3:46AM]

For a split second I thought it was all plausible... that is until the miniture marching band appeared.

It would be epic if you pressed the red button and -bam- the box transforms in front of your mortal, undeserving eyes.

[Ryan Trevisol @ Aug 20th 2008 5:59AM]

I swear to God I've seen a lot of things. But that. was. AWESOME.

Sorry bout your table.

[)law( @ Aug 20th 2008 3:46AM]

Nice phone. Well done samsung. What's up with all shit in the background tho, such a nice phone should be unboxed in a nice clean clear bright lit area so the shots are clear.

[John Datserakis @ Aug 20th 2008 9:51AM]

did that look like a normal unboxing to you?

[Bang @ Aug 20th 2008 9:41AM]

You should be shot in a nice clean clear bright lit area just so it would be nice and easy to see. Hell we could have a marching band for that too.

[marky-b @ Aug 20th 2008 11:25AM]

I'm pretty sure it was supposed to be like that.. have you ever seen an unboxing video in a bright ass white room, with nothing but a table, a camera, and the product in it? :)

[John H. @ Aug 20th 2008 12:59PM]

lemme guess, you didnt even watch the video then just said what u figured there would be for you to complain about

[dude @ Aug 20th 2008 4:04AM]

Lemmings for the win!

[Hojoon Kim @ Aug 20th 2008 3:51AM]

is it just me or does anyone wondered what if you buy something from samsung with a bigger screen, say a plasma tv

will they will open like that except with real life-size people? specifically real life-size girls?

[)law( @ Aug 20th 2008 3:55AM]

I don't think there going to ship you alive girl man. Nice try but your gonna have to play the field for girls like the rest of us

[Saad Rabia @ Aug 20th 2008 3:58AM]

It wasn't until the last word in your comment that I clearly saw where you are going with this!

[jjpember @ Aug 20th 2008 4:39AM]

Can you imagine the mess that they would leave though? It would be horrible, and the horse?

[chef @ Aug 20th 2008 5:37AM]

@)law( I think he just wants real life-size girls; he didn't mention anything about them being alive...

[yode @ Aug 20th 2008 6:05AM]

yea have you seen The Wire season 2?

[imgroupie @ Aug 20th 2008 3:59AM]

ha ha ha that was funny!

they did a great job, i was cracking up.

[Adam @ Aug 20th 2008 3:57AM]

Cool box. Way to go samsung! You beat out both apple and microsoft in the cool box awards.

[imgroupie @ Aug 20th 2008 4:00AM]

i thought the box was going to transform into sum kind of transformers robot.

[FuzzyLogic @ Aug 20th 2008 4:01AM]

Nuke those Lemmings...

[How_P @ Aug 20th 2008 8:07AM]

Oh No!

[Caleb @ Aug 20th 2008 4:02AM]

I'm calling amnisty international right now! Killing off helpless 'borrowers' for no reason what so ever. Just because there small doesn't mean they don't have human rights!! I'm calling PETA to about those poor slaughtered horse's!

[)law( @ Aug 20th 2008 4:14AM]

Reminds me of that movie Night at the museum

[mrpoo @ Aug 20th 2008 11:17AM]

Reminds me of that movie My Dinner with Andre.

[linuxamp @ Aug 20th 2008 4:06AM]

Nice, although I'd add blackjack and hookers. In fact, forget the unboxing.

[Ryan @ Aug 20th 2008 4:16AM]

And forget the blackjack!

[CJ @ Aug 20th 2008 7:02AM]

Ah, screw the whole thing

[meist3r @ Aug 20th 2008 8:57AM]

"I will shoot her with my railgun when she cooomes, yes, I'll shoot her with my railgun when she comes, She'll be coming round the mountain, She'll be coming round them mountain and I'll shoot her with my railgun when she coooomes"

[bstear @ Aug 20th 2008 11:33AM]

Isn't that what the hookers are for?

[Erne @ Aug 20th 2008 4:19AM]

I'm Convinced now that cellphones do emit radiation

[t3hethan @ Aug 20th 2008 6:19AM]

Well, the box does, but I don't think there's anything conclusive here about the phone.

[Kaeruyaki @ Aug 20th 2008 5:07AM]

A lotta boujou tracking, haha.
Pretty nicely done, needs an occlusion pass to add some shadows.

[Wiigee @ Aug 20th 2008 4:38AM]

For some reason i expected for that to be a rickroll button......that would be about 3.14x more epic.

[Skor @ Aug 21st 2008 3:59AM]

With a little Rick Astley popping out and dancing.
Genius.

[Gorjan @ Aug 20th 2008 5:02AM]

That's one bad actor...

[Reader @ Aug 20th 2008 6:09AM]

Not there was much acting to do, but I think he played his part as well as you could expect someone to...

[Ravi @ Aug 20th 2008 5:01AM]

I quite wasn't expecting that
Well Done Samsung!

[lance @ Aug 20th 2008 5:27AM]

NICE! I loved it.

[tunin @ Aug 20th 2008 5:33AM]

This was just simply great!

[biohazard @ Aug 20th 2008 5:41AM]

must be awsome to unbox stuff when you're drunk or high though!