Violently networking as APB comes to Facebook
Social networking and virtual worlds are related technologies; they're both digital spaces where people can form and maintain relationships with one another. Social networking sites like MySpace and Facebook are commonly used to market products and services. MMOs are both products and services, so putting them on Facebook makes sense.
Realtime Worlds thinks so, anyway, as it has opened an official APB Facebook page where it can hold contests, and post news and media, and where fans can converse about the game. While pages are often used as half-hearted attempts to keep brands visible, Realtime Worlds is swinging for the fences by making its APB page an integral part of its public relations strategy.
WarCry talked to Realtime Worlds community manager Chris "Ulric" Dye about that decision, and he described in detail what the company is trying to do and why it's trying to do it. It's an interesting read, and there are a couple more general game-related questions slipped in. Most of them are artfully dodged, though! Nevertheless, Dye announced a fan art contest. Go to the Facebook page and submit your "best APB-themed graffiti/artwork" to win an as-yet-unannounced prize!
