http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/ Engadget Comments for Sony delivers the first 240Hz LCDs November 10 http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/
Atleast now samsung can open up the sony and see how they can speed up their development of 240Hz lcds.]]>Aug 28th 2008 3:23AMhttp://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/
But how's the picture quality? Say, better than a full HD Panasonic plasma?

Then I might get excited.]]>Aug 28th 2008 3:41AMhttp://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/
Ask yourself this, how fast does a horizontally-moving image on the screen need to be moving in order for 240Hz to have benefit to you? What sources can output 120Hz? 240Hz? None.]]>Aug 28th 2008 5:19AMhttp://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/
what this is the motion estimation technology that generates two in-between frames to make motions appear smoother NOT lcd capable of running at truly 240hz; no current production lcd technology can really running that fast.

]]>Aug 29th 2008 12:35AMhttp://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/
The other possibility (and this is the interesting part) is that they could eliminate RGB subpixels and rotate the colors via RGB backlights, similiar to how 1-chip DLP works. This would drastically reduce the cost of producing LCD panels by decreasing resolution and eliminating manufacturing steps to apply red/green/blue dyes.

Also, in regards to samsung in 2011--- this is because they're switching from PVA to IPS. Because they've coupled 240hz with that, one could surmise that 240hz is hurting color performance with current PVA panels.
]]>Aug 28th 2008 1:42PMhttp://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/
your dlp example in lcd world is called color filterless lcd which only samsung demonstrated before, but it was not perfect. it can make panel processing simpler & brighter (as not much are blocked), but this is still working progress. of course, led backlight would be needed.

back to samsung's 240hz lcd technology which utilize so called blue phase lcd; a special case of lcd phase that is more stable than more common single axial lcd; because this structure is far more stable, it can switch in phases far faster than a sigle axial lcd. thus, it can provide faster response time in brutal force.

so why do we want to have 240hz motion estimation other than bragging rights? well, if there are faster motions in scenes, without motion estimation engine that can insert missing scenes in between two key frames (recorded), motion artifacts will be introduced. with well designed motion estimations, artifacts might be reduced considerably that the perceived video quality could be better even though eyes might not be able to follow frames faster than 60hz.

will i pay extra for this feature...probably not....however, this motion estimation can also introduce artifacts....this would probably work better with 240hz blue phase mode lcd panels.

as long as sony & sammy are in love, we will likely to see bluMotionFlow240 in 2011

so far, i think oled will not replace lcd in a big screen tv market anytime soon]]>Aug 29th 2008 1:08AMhttp://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/http://www.engadget.com/2008/08/28/sony-delivers-the-first-240hz-lcds-november-10/Aug 28th 2008 3:21PM