While a similar publicity stunt in LA went off with relatively little drama, it appears the Mercenaries 2 petrol giveaway in London was "irresponsible and dangerous," according to local residents. The BBC reports that traffic was gridlocked as drivers waited to get their £40-worth ($70) of gratis gas. The promotion started at 6:30AM and ran until police apparently shut it down.

Local residents were quite upset about the traffic and honking the stunt caused in their neighborhood. Lynne Featherstone, MP for the district, stated that while a lucky few got free gas, "hundreds of residents have faced misery." She's demanding an apology. We're sure that EA is real sorry about all the free publicity and we're positive those people with tanks full of free gas are even more sympathetic.

[Thanks to all who sent this in.]

This article was originally published on Joystiq.