The Entertainment Software Association has announced that they will award Shigeru Miyamoto
with the 2009 ESA Champion Award -- because if Miyamoto needs anything, it's some more awards
for his lifetime of achievements. The award will be conferred at the organization's "Nite to Unite for Kids" event on October 22, a fundraising gala for various children's charities. In the press release announcing the award, Michael Gallagher, CEO of the ESA, said that Miyamoto "truly has defined video games as we know them today."
The ESA Champion award has been given in previous years to various well-known rich people, including Sega's Isao Okawa
, GameStop's Dan DeMatteo, and George Lucas.