In the interest of preserving what little bag space I had left before patch 3.02 mercifully hits, I'd convinced myself that mounts were the ingame version of a used car; they got you from place to place a lot faster than you would have otherwise, and while they could be as flashy and rare as a 1964 Aston Martin DB5, they'd still do the exact same job if they were a 1994 Toyota Corolla, so what was the point of going nuts over them? In that vein I'd honestly told guildies that even if the Ashes of Al'ar had dropped, I wouldn't have rolled on them, as the convenience of swift flight form trumped anything that even the rarest mount could offer.
But after getting a surprise Swift White Hawkstrider on a heroic Magisters' Terrace, I'm starting to see where my insane warlock buddy is coming from. It's fun -- and a Tauren on an all-white-meat McNugget has the added attraction of looking hilariously stupid. I can't keep a straight face watching my main on her new mount; it's the perfect visual shorthand for "Not Serious." It's since occurred to me that people might be after particular mounts because -- role-playing or not -- on some level it's an expression of the character's personality, possibly more so once the character has the freedom to choose from an assortment of mounts. Certain mounts just seem to fit a toon better than others. Are you still working toward the mount that fits your main, do you already have it, or -- like my older self -- does mount choice really not matter to you?