"We're very excited that more consumers in Europe are joining the ever-growing Xbox 360 community," Lewis said. "We're now the best-value next-gen console on the market with an entry-level ERP of €179/£129.99, and consumers have clearly responded to that offering." He went on to promise that a "launch-level" advertising campaign would, uh, launch in the region next week, promoting titles like "Lips, Scene It?; You're In The Movies and Fable 2."
Yes, he really did put Fable 2 at the very end of the list.