Sony's new PSP strategy: 'You cannot have ports.'

With third-party PSP support dwindling and becoming increasingly coveted -- even by Sony's own Shuhei Yoshida -- it seems that a new plan of action is in order for the high-tech, twice-revised handheld. Speaking to Edge Online, SCEA's director of hardware marketing, John Koller, provided just such a strategy: "You cannot have ports."

Sony hopes to guide publishers and developers down a better path, enabling them to produce PSP games that take a cue from their console versions, but leave the identical content and gameplay behind. "The recipe for success on the PSP resides simply in providing franchise games that are strong brand names like on consoles, but have unique gameplay on the system," said Koller, listing Final Fantasy VII: Crisis Core, God of War: Chains of Olympus and the forthcoming Midnight Club as titles that stand on their own, despite their recognized branding.

Koller went on to predict that 2009 would see "significant growth" for the PSP, with "a number of very strong franchise games" on the way and revitalized hardware sales bringing publishers back from the brink. And who knows? Maybe those persistent petitioners will finally get their Assassin's Creed PSP game.

This article was originally published on Joystiq.