According to the FAQ, you can play with between one and five characters (each represented by a 40mm miniature) on each side of a battle (there are three sides -- Alliance, Horde, and Monster). Each character has an "action bar" which can be customized with abilities from WoW. Starter sets (priced at $24.99) will include basics like dice, rules, etc. as well as two Alliance and two Horde miniatures. Booster packs ($14.99) will include three random miniatures from one faction. The company plans to release expansions based on famous WoW raids in the future.
This is perhaps most interesting in that Warcraft has taken the opposite approach of its initial inspiration, Warhammer, by starting with video games and later moving on to miniature-based board games!
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