But the thrill of light-speed-leveling wasn't enough to hold his attention for long. It was still the same content we'd run through time after time. An astute reader of mine, Jeromai, left the following comment about my last article, "There's a sidelong danger to power-leveling fast. All the content you once enjoyed as content now becomes a means to an end. It's a headlong race right towards the burnout phase of a game." Jeromai couldn't have been more right.
I logged into WoW a few nights ago, ready to blast through another level or two with my friend. He never showed. A few days later I called him up and realized I'd lost him to WAR.