The DS Life / Promotional Consideration: Leopard print ad

Yes, two columns for the price of one! The price, of course, being nothing.

This week's installment of The DS Life / Promotional Consideration looks at an advertisement for Mystery Case Files: Millionheir that ran in several "mainstream" publications like celebrity gossip magazines In Touch Weekly and Us Weekly. The print piece features Ugly Betty's America Ferrera and sub-Saharan Africa's leopard. Surprisingly, the latter doesn't maul the former, despite the ESRB's "violent references" warning.

You can find a bigger version of the ad with more legible text at this Advertising Connoisseur blog post. The image invites readers to search the scene for hidden items -- like a magnifying glass and a viking helmet.

It's an interesting approach, showing how a portable game can transform your surroundings into something more enticing, like a film set that's been turned into a Highlights-style Hidden Pictures. I'm not sure what a viking helmet has to do with whatever crime America is solving, though -- perhaps it's a fashion one.

I'm not sure why the leopard is there, but I'm glad that he is.

The DS Life is a weekly feature in which we scour the known world for narrative images of Nintendo's handheld and handheld gamers. If you have a photo and a story to match it with, send both to thedslife at dsfanboy dot com.

This article was originally published on Joystiq.