In fact, if Apple has their way, there may not be a physical media of choice for high-definition content -- Phil Schiller pointed out that iTunes has plenty of HD TV and movie options without ever tying Apple down to licensing a specific format.
Which is exactly everything we said last week. And I'm drinking the kool-aid, actually -- a while back, I was one who would have said that people need their physical media, but nowadays, I'm not so sure. I haven't bought a DVD, HD or otherwise, in months and months, and yet I've purchased and seen plenty of HD content in iTunes and over my Xbox and cable connection. Blu-Ray may have won the HD disc format wars and claimed the country, but maybe there's nobody living there any more.