Despite his rather stoic delivery during an Activision Blizzard conference call earlier today, Blizzard's Mike Morhaime undoubtedly took some thrill reciting the following statistics relating to players trying
to leave World of Warcraft
for the competition: Of the players who cited Funcom's Age of Conan
as their reason for leaving WoW
, a whopping 68% returned to Azeroth; of the players who cited Warhammer: Age of Reckoning
as the impetus behind their departure, a less overwhelming (but similarly impressive) 46% of players ultimately leapt right back into Blizzard's no-doubt strategically receptive embrace.
So, what's the takeaway from this tale? Like broadband internet, hardcore drugs, or those 24-hour wicker stores, World of Warcraft
is tough to stay away from once you've gotten a taste. And with Blizzard on the cusp of rolling out its latest and greatest expansion in Wrath of the Lich King
, we're pretty certain there are plenty of cold-turkeyers getting the shakes just thinking about it.