So it should be no surprise that a website like Machinima.com would be so popular and successful. Recently they've upped the ante a bit in the form of $3.85 million in funding from MK Capital and other private investors. This money will be used to expand Machinima.com's business plans, allowing them to appoint five entertainment industry leaders to its Board of Directors.
"Any company that is planning to launch a major video game or movie can't afford to overlook Machinima.com and its powerful reach in the gaming and entertainment communities," said Terri Perkins, media strategy director at Funcom. According to the Age of Conan developer, a recent ad campaign in conjunction with Machinima.com yielded impressive results.
Ideally, a move like this by investors can only mean good things for the future of user-generated content and the freedom of artistic expression though MMOs as a medium. Although, as we've seen in many other forms of entertainment, once big money enters the indie picture, things inevitably will change. We just hope the change is positive.