HTC acquires design firm One & Co
It'd already been known that HTC got a little help from the boys and girls at San Fran-based One & Co in designing its beautiful, WinMo-defying TouchFLO 3D user interface along with the Touch Diamond on which it premiered; apparently, HTC likes the result so much that it's snapping the privately-held firm right off the market. One & Co's expertise certainly isn't limited to phones -- its clients span from Coca-Cola to Adidas, Dell, and Palm -- and interestingly, HTC has decided that the move won't spell the end of the design consultancy, so if you were hoping to get your hands on an HTC-designed K2 snowboard, you might just have a shot. We're told that the injection of fresh thought that found its way into the Diamond will ultimately filter its way through HTC's entire lineup, which we're taking to mean Android- and WinMo-based devices alike -- and sorry, G1, but if this means that we can eventually land a Google-powered set with a giant display and some glossy facets on its rear, you know you're getting eBayed right quick.
Update: We've just received a correction from HTC -- One & Co was actually not involved in the creation of TouchFLO 3D, just the Diamond's hardware. Our apologies!
