This should make a lot of people unhappy. According to a press release issued today, TiVo will now offer ad space on its pause menu. Designed to outsmart those who fast-forward through the ads (we assume that's almost everyone at this point, right?) buyers will be able to target viewers of a specific show, or they can opt to "cast a wider net" and advertise within genres or keywords of program descriptions. Even if this means we'll be seeing ads for Shrute Farms beets during The Office
, we're still going to hold out hope for the TiVo version of Adblock.
[Via Zatz Not Funny