http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:31PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:43PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:32PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:51PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:56PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:57PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:02PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/He never said 4G Nano.. just 4G iPod..]]>Dec 10th 2008 2:06PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:34PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 4:53PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:33PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 6:23PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 11th 2008 6:15PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:34PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:36PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/The only good thing about SRS WOW (on any device) is its OFF button.
The sound is horrible. It ruins all details and converts sound into an acoustic equivalent of mash potatoes.

]]>Dec 10th 2008 1:38PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:52PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:57PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:36PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:53PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:41PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:41PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:43PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:42PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:13PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 4:50PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:43PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 3:17PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 5:06PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Hardware post treatment over mp3 ..Puuhhlease...

It's like people who buy $400 ear buds to listen to a mp3 on a iPod.
There is no point, it's still a mp3.
If at least it was on .ape or .flac files...]]>Dec 11th 2008 4:41AMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:46PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/You can give it a free try in Windows media player under enhancements "Srs-wow effect"...

Basses are more rich, surround effects can be emphasised/reduced... Many options]]>Dec 10th 2008 3:19PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 4:21PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/]]>Dec 10th 2008 1:47PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/
Well played. ]]>Dec 10th 2008 1:53PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 1:54PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:07PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 3:22PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:07PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:15PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/
Taken directly from their advertising:
"By dynamically locating and restoring audio cues buried in the original source material, iWOW Adaptor ensures you experience your music and videos the way the artist intended."

Here's why you probably don't want the thing:
1. The original source material is generally the Master Recording. This is usually in a vault at a record company. What it is left highlighting in the case of a PMP is whatever small defects that exist due to the re-encoding of the media to fit on your device.
2. The way the artist intended is usuallly the way you legaly aquire the media in the first place, or live. In order to accomplish this the device would have to re-encode it to the original format on the fly. I don't think that this device is sophisticated enough to do that.

Now, I do get things wrong on occasion; so feel free to correct me if you wish. But I will stand by my opinion that SRS sound effects are crap. I have yet to find anything that they have made sound "better." Different, yes (hallway effect, auditorium effect,etc.,) but not better. ]]>Dec 10th 2008 2:44PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Read that as "SRL Labs." A iShockwave cannon or iDeathDrill would be much cooler than...whatever this is.]]>Dec 10th 2008 2:20PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/
You cannot take a lower quality audio file and "make it sound better". The only thing the device is doing is either acting as an EQ or adding some kind of reverb or both. This is the same with any plug in, app, or hardware.

The digital to audio converter is built into the iPod (obviously) so its not like that component is being upgraded.

I suppose this is why the author was being so sarcastic. ]]>Dec 10th 2008 3:14PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Especially when it comes as an add-on to the iPod which in widely spread among the population (including very naïve people)]]>Dec 11th 2008 5:49AMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:37PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 2:39PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 4:29PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 3:19PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/
]]>Dec 10th 2008 3:22PMhttp://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/http://www.engadget.com/2008/12/10/srs-labs-iwow-adaptor-for-ipods-changes-the-way-we-think-about/Dec 10th 2008 3:27PM